Our strategy

Gear4music’s strategy is built around three pillars of growth:

E-commerce Excellence

• Continually evolve platform
• Refine digital marketing
• Build customer trust
• Improve efficiency & productivity

We continue to develop our proprietary e-commerce platform to drive website traffic, optimise conversion rates and maximise operational efficiencies. We use our bespoke technology, rich content and digital marketing initiatives to extend our reach into new and existing territories and markets, and build customer trust by delivering a first-rate customer experience. We have delivered some exciting new developments in FY23 and have more planned for FY24.

Our websites are driven by our bespoke e-commerce platform, designed to maximise opportunities and deliver competitive advantage in our niche market. It has the capacity to handle significantly increased volumes, and the capability to expand into new markets.

Having software development in-house helps deliver the cost-effective investment in platform development required to take our business forward. Investment enables us to respond to changing customer behaviours and expectations, by rapidly developing new features and functionality to drive website traffic, increase conversion rates and maximise operational efficiencies and reliability

International Expansion

• Territory-specific websites
• Regional procurement operation
• Localised customer experience 
• Improved delivery options

We continue to develop and improve our customer proposition in each of the territories we operate. We will achieve this by further localising our websites to drive traffic and improve conversion, enhancing our multilingual customer service teams, expanding our international buying teams, and refining our delivery options to increase speed and convenience.

Supply Chain Evolution

• Continuous product range extension
• Seek margin enhancing opportunities
• Own-brand development
• Evolve logistics capability

We continue to extend our product ranges with a focus on margin-enhancing opportunities, and leverage our international buying teams to widen our procurement options. Further development of our highly successful own-brand ranges remains a priority, dealing directly with factories and manufacturers to gain competitive advantage. A highly specialised purchasing team, combined with our market leading European distribution capability and bespoke e-commerce platform makes our business unique.