Our customers

Customer Overview

Gear4music’s customer base is primarily made up of private individuals (over 97%), from beginners and parents buying musical instruments and music equipment for their children, through to professional musicians. The Group also supplies schools and other educational establishments and a small number of trade accounts.

At 31 March 2022 we had 1.28m people registered to receive our email communications, up 30% from 0.98m at 31 March 2021, and 0.65m at 31 March 2020.

Active customers of 0.92m (being customers who have purchased from Gear4music during the previous 12 months), are down 13% on FY21 (1.06m). The Group acquired a further 0.79m new customers in the period (FY21: 0.95m), and 0.17m customers returned to place at least one follow-up order (FY21: 0.21m).

Average order value of £125 was up on FY21 (£116) and FY20 (£117) as relatively more, higher priced other branded products were sold.