Gear4music (Holdings) plc


Gear4music (Holdings) plc

About us
Our Strategy

Our strategy

Gear4music’s strategy is built around four pillars of growth:

E-commerce Excellence

  • Market-leading websites
  • Intelligent digital marketing
  • Evolving customer experience
  • Build customer trust

"We will continue to develop and improve our e-commerce offering, optimising conversion and performance across our websites for both new and existing customers. Using a combination of cutting edge technology, superior content and international marketing initiatives, we'll extend our reach and penetration into existing and new international territories." - Jonathan Meager | E-commerce Director

Bespoke Platform Development

  • Grow in-house development team
  • Accelerate innovation
  • Increase efficiency, traffic and conversion
  • Reduce operational costs

"Our websites are driven by a bespoke and proprietary e-commerce platform that has the capacity to handle significantly increased volumes, and the capability to expand into new markets. Investment enables us to respond to changing customer behaviours and expectations, by rapidly developing new features and functionality to drive website traffic, increase conversion rates and maximise operational efficiencies and reliability. The system is designed to deliver competitive advantage." - Tom Walder | Chief Technical Officer


International Expansion

  • Territory-specific websites
  • Localised customer experience 
  • Local procurement options
  • Reduce delivery timescales and costs

"We continue to develop and improve our customer proposition in each of the territories we operate. We’ll achieve this by further localising our websites to drive traffic and improve conversion, expanding our multilingual customer service and marketing teams and, where the business case supports it, by opening distribution centres to improve delivery options and cut delivery times." - Robert Newport | Projects Director

Supply Chain Evolution

  • Continuous product range extension
  • Advance own-brand proposition
  • Factory direct where possible
  • Evolve logistics capability

"We will widen our supply chain reach to include purchasing inventory in different countries and currencies, whilst at the same time consolidating where possible and dealing directly with factories and manufacturers. We will continue to extend the number of products available to our customers, including those for next-day delivery, and to continue the expansion of our own-brand product ranges with new and exclusive products." - Gareth Bevan | CCO