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Gear4music’s strategy is built around the following pillars of growth:
We plan to build on the ‘localisation’ of our current international websites to further drive traffic and improve conversion rates, and expand our multilingual customer service and marketing teams. We will also consider opening small localised distribution hubs to ensure top performing products can be delivered as quickly and as competitively as possible.
Accelerated Development of the Bespoke Ecommerce Platform
Further investment in platform development is expected to grow revenues and profitability by driving website traffic, increasing conversion rates and maximising operational efficiencies and reliability.
Examples of recently competed projects include online consumer finance, European payments platform, weekend delivery and dispatch, and ‘on-page’ customer comments.
We plan to accelerate our international marketing initiatives, extending our reach and penetration into existing and new international territories. New website content is constantly added, including a wide range of broadcast quality product demonstration videos created in Gear4music’s in-house studio facilities.
A new digital personalisation platform has been developed, which will be deployed during FY17 to ensure customers receive relevant information and offers through all communication channels.
Product Range Extension
We will continue to extend the number of products available to our customers, including those for next day delivery, and to continue the expansion of our own-brand product ranges with new and exclusive products.