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Gear4music’s customer base is primarily (over 95%) made up of private individuals, from beginners and parents buying musical instruments and music equipment for their children, through to professional musicians. Customers tend to be the end-users of our products. In addition, the company supplies schools and other educational establishments, with Gear4music being the preferred supplier of the Crescent Purchasing Consortium which specialises in educational sales and service.
We had 991,000 people registered on our database on the 29th February 2016, of which over 226,000 can be classified as active customers’ (being customers who have purchased from Gear4music during the last 12 months). During FY16, over 190,000 new customers chose Gear4music for their instrument and equipment requirements, and the average order value was £119, up from £109 in FY15.
The chart below provides an analysis of growth in total registered customer numbers on our database, from 1st March 2011 to 29th February 2016: