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Gear4music’s customer base is primarily (over 95%) made up of private individuals, from beginners and parents buying musical instruments and music equipment for their children, through to professional musicians. Customers tend to be the end-users of our products.
On 28 February 2018 we had 1.89 million people registered on our database (28 February 2017: 1.36m), of which 475,000 are active customers’ (being customers who have purchased from Gear4music during the last 12 months).
As the Group rapidly increased its European business it acquired 408,500 new customers (FY17: 288,900), and 105,000 customers came back to us to place at least one follow-up order. Average order value in FY18 was £127, up from £124 in FY17, and £116 in FY16.